Influencer Marketing Agency Instinct3 Launches New Publishing Division

So, here’s the thing. Instinct3, this German marketing agency — yeah, they’re doing something kinda wild. They’re diving headfirst into the whole games publishing world with something new called Sidekick. Makes you think of an underdog hero or something, right? Anyway, they’re going all-in on this “full-service” gig, helping out indie and mid-tier games — like they’re the Robin to Batman or whatever.

Their first project? It’s a game named “Deadly Days: Roadtrip.” Sounds intense? Journey vibes maybe, mixed with a bit of chaos. The folks steering this ship are Jasmin Oestreicher and Melvin Frank. Imagine them with capes or something — leading charges like that.

And it’s not their maiden voyage. Nope. They’ve dipped their toes in before with stuff like 9 Kings and TerraScape — things people apparently play, though I’m clueless on the buzz. Oestreicher had this rather reflective moment, saying, “After ten years in publishing… Oh, blah blah… managing director since 2024.” Can’t say I’m good with dates — doing mental math hurts. Point is, experience matters till it doesn’t, and gamers can sniff out inauthentic stuff like bloodhounds. So, they’re aiming for cool, genuine vibes, bold ideas, and such.

Melvin? Yeah, he chimed in with, “Last year taught us heaps about what lands and what doesn’t.” Ever feel like life does that in all sorts of situations? Anyway — wait, what was I saying? Right. Sidekick’s all about mixing lessons learned with their particular brand of community whizz, focusing on games that vibe with their mission. Make every game launch their best yet, or something along those lines. Maybe it’s a vision, or maybe just really good marketing speak. Who really knows?