Ray-Ban Meta Smart Glasses See Triple Revenue, Boosting Meta’s $3.5 Billion Investment in EssilorLuxottica

Whoa, so I stumbled onto this report—EssilorLuxottica’s quarterly thing—and it’s like, “Hey, Ray-Ban Meta smart glasses went nuts this year, tripling their revenue!” I mean, who even saw that coming, right? These glasses came out in 2023, and suddenly everyone’s wearing music, snapping photos, doing Internet searches. All via Meta AI. Why not?

These bad boys start at $300. Not pocket change, but people are clearly loving ‘em because Meta’s all in. They’re sticking with EssilorLuxottica until, get this, 2030! And even tossed a casual $3.5 billion their way. Let that sink in. Like, were there fireworks or something?

Oh, and there’s a picture too (which you can’t see here, obviously)—just your usual glossy marketing shot from Meta and EssilorLuxottica. Kinda makes you want a pair. Maybe. Anyway, their latest earnings talk was like, “Yes, we’re really onto something.” Those revenue numbers for Ray-Ban Meta—tripled! They’re raving about AI glasses like it’s the hottest trend since sliced bread.

What’s wild is they didn’t even count sales from Oakley Meta HTSN. Those aren’t out yet, just pre-orders. And those babies are cool, although starting a bit higher, like $500 or so for the “Limited Edition.” Fancy, huh?

The exact number of glasses sold? Mystery. But back in February, they were bragging about selling 2 million since, well, not that long ago in 2023. So, yeah, clearly in demand.

The CEOs, Francesco and Paul, pretty jazzed. Despite, you know, the world being a bit bonkers with economy stuff. Revenue’s up 5.5%, hitting €14 billion, which is, I dunno, about $16.15 billion? I’m bad with numbers, honestly. But they’re tackling challenges like trade tariffs and the dollar doing that annoying dance it does. Unpredictability, man. Keeps life interesting, I guess?

Bottom line: smart glasses are killing it. Who would’ve thunk it? It’s like the future is now. Or something.