The thing about Grand Theft Auto 6’s pricing—oh man, where do I begin? So, they’re keeping it all hush-hush right now. Like, not even a whisper of numbers. Take-Two Interactive’s bigwig, Strauss Zelnick, chatted with Variety and kind of danced around it. The whole deal is, apparently, “bring more value than what’s charged,” whatever that means. Honestly, sounds like corporate talk, right?
Zelnick was doing his usual pre-earnings chat on Thursday, casually dropping that Grand Theft Auto 5—yeah, that old thing—is still killing it. Over 215 million copies sold! The whole franchise is pushing, what, almost 455 million now? That’s like, everybody and their grandma.
He didn’t give any juicy deets on how much GTA 6 will set us back, though. Given all the internet buzz speculating it might hit $80, $100—who knows? He was quick to point out the industry’s thing with launching games at a premium, and I think, maybe, eventually, prices tail off. Pretty standard—I guess. But then, he was like, yeah, GTA 6 is still some months away, so keep guessing, folks.
And Rockstar? Not a peep from them about price tags. All they’ve let loose? Trailers. Two of ’em. First one? Boom. 93 million views in a day. The second? Absolutely nuts, 475 million. People are clearly hyped—and, maybe a little obsessed?
Oh, and mark your calendars: May 26, 2026. That’s when they’re unleashing this beast on PlayStation 5 and Xbox Series X. Get ready to break the bank… or not. Who can tell anymore?
